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Walmart x The Big Homecoming
Project type
Experiential
Date
June 2022
In June 2022 Walmart collaborated with The Big Homecoming, a festival in Atlanta, GA that benefits HBCU's directly.
We worked with Walmart to bring to life The Maker's Studio that highlighted various black owned businesses and makers including:
- Black & Vibey: where consumers could pick their own poster and customize it on site as well as listen to HBCU alumns on record players in the space
- Black & Foodie: where people could grab free pints of JD's ice cream, a brand by Jermaine Dupree
- Black and Beautiful: people were able to grab free samples of cosmetics and skincare and try it on site by Kinlo, Scotch and Porter, and The Lip Bar
- Black & Bold: where people could pick a t-shirt or sweatshirt to customize with custom made HBCU branded patches
We gave out thousands of samples from all of the brands and had influencers come on site to promote the experience to those in the local Atlanta area.
