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Velveeta Shells & Cheese Liquid Gold Fountain
Project Type
Experiential
Date
2016
Velveeta Shells and Cheese was looking to show appreciation to its super fans. We made a 7ft tall cheese fountain to spout only the liquid-y goodness that is known of the shells and cheese brand.
Branded as the Liquid Gold Fountain it popped up at various events including the NHL all star game, Runaway Country Music Fest, Bridal Show in NYC. We encouraged people to enter a sweepstakes to have the fountain show up at their own event with the hashtag #LiquidGoldMyParty.
The year long engagement saw enthusiasm for the product grow immensely and 5 lucky winners including a retirement party, graduation, and a wedding!
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