INFINITI and Boston Marathon Sponsorship

In 2019 INFINITI was the official car sponsor of the Boston Marathon. INFINITI cars served as the official race cars to guide the race and had various touch points throughout the event including: 5k race, pre-race dinner, post race party, social posts, on site vehicle set ups, and on site trailer activation.

I collaborated with the BAA and INFINITI to organize the logistics for all fleet vehicles, on site activations, and ensure all deliverables were met. We gave out free items to spectators including water bottles and power banks.