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Jose Cuervo National Tequila Day

Date

July 2017

Project type

Experiential

In 2017 National Tequila Day fell on a Monday so we worked with Jose Cuervo to turn water into tequila with H2Cuervo.

We made 3 custom fountains that dispelled Jose Cuervo tequila and placed them throughout Los Angeles. One at Hollywood & Highland, one at The Abbey, and one at the Venice Beach Bar. Individuals could come up and get a free taste of tequila (pending legal drinking age).

We worked with PR to engage with a variety of publications and influencers including Fuck Jerry Media.

© 2023 by JULIA ALVERNAZ. 

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